How to use AI and SEO for Youtube Rankings
Jul 19, 2023How to use AI and SEO for Youtube Rankings
Finding Youtube Success:
In today's digital landscape, where online visibility is paramount, businesses and content creators are constantly seeking effective strategies to rank higher on popular search engines like Google and video platforms such as YouTube. With the advent of artificial intelligence (AI), there has been a paradigm shift in the way websites and videos are ranked. While it is tempting to place complete trust in AI algorithms, it is crucial to approach this reliance with caution. This blog explores the role of AI in ranking on Google and YouTube, emphasizes the importance of utilizing proper tools like SEMRush, Surfer SEO, TubeBuddy, and VidIQ, and advocates for viewing AI as an assistant rather than a replacement.
You are making great videos, now it's time to learn about Youtube's search bar and make it work for you.
The Rising Influence of AI in Ranking Algorithms:
AI has revolutionized the digital landscape, and search engine algorithms have become increasingly intelligent. Google and YouTube, in particular, employ sophisticated AI systems to analyze and understand user intent, delivering more accurate and relevant search results. Relying on AI for ranking has its benefits, as these algorithms can process vast amounts of data, identify patterns, and provide users with personalized experiences.
Balancing Caution with Optimism:
While AI can significantly impact search rankings, it is essential to approach its application with caution. Algorithms are constantly evolving, and relying solely on AI may not guarantee long-term success. Human creativity, intuition, and critical thinking are still vital components of content creation and optimization. Embracing AI as an assistant rather than a replacement enables us to leverage its strengths while incorporating our unique perspectives and insights.
Youtube SEO and your Youtube Channel
For instance. Video SEO is one of the most important things you can do for your Youtube Videos. When a consumer conducts a Youtube Search, you will usually see Google Ads first. Then you will see the organize Youtube search results.
Similar to search engine optimization, you need to make sure you have a Youtube SEO strategy. The video content alone is not enough. Creating videos can take several hours so don't let that time to go waste.
If you want to start ranking Youtube videos then you will need to have a Youtube SEO strategy for your channel. Many Youtube channels just post with out any Youtube keyword research and wonder why they don't get results.
You must optimize Youtube videos according to the Youtube algorithm.
First
Dial in on target keyword. This allows the algorithm to know what the video is about. Your Video Title is critical and should have your your video keywords in the title. The title can also be found in the results of a Google search and even on the first page of Google or other search engines if done properly.
Second
Have a good video description with a call to action and your contact information in all of your Youtube videos. Having keywords in the video title is important, but it is also suggested they are in the video description too, within the first 200 words.
Third
While people don't talk about tags much anymore, they are part of a Youtube SEO strategy and helps when optimizing youtube videos. They suggest that your target keyword goes in the video title, the description and first in the tags. Having tags that are popular allows you the opportunity to try and rank among related videos.
Fourth
Create a catchy video thumbnail. I am more of a minimalist here, but some of the tools can create thumbnails for your own videos.
Fifth
Through the use of end cards, you can suggest videos of keyword optimized playlists to Youtube users who watch your videos and grow audience engagement. You can build these playlists using other keyword ideas. Think of playlists as a folder by video category
I know, it takes a bit of time and energy to rank Youtube videos, but don't give up. Some of the biggest stars still only have 500 views on their old videos. If you make a good Youtube video, then it's worth it for higher Youtube Rankings.
The Power of a Blog Post
Here we are at the edge of the Blue Ocean again. In Blue Ocean Strategies we we focus on where the people are not at we are different vs the Red Ocean where everyone is doing the same thing with minimal differentiation. The power of what I am about to right can help you with your link building library, video marketing, content marketing and video marketing.
Seeing Blogs are web pages, we can start to play with SEO tools that will allow our page to rank based upon related keywords. This strategy, while it uses your Youtube video, is deeper than canned video descriptions.
Look at your Youtube account and Youtube Channel as more than a video platform people watch videos from. Look it as a video hosting platform that has video features. When you build your keyword optimized blog, you can embed your Youtube video there. Now you have a digital asset that has your your videos included, which can help to increase watch time.
The Secret Sauce
Some of the other social media platforms do not like Youtube and Google posts since they are competition. They do not admit this, but we know. Anyways, now you can share this blog on social media sites. The goal is to make them as appealing as possible. In the pic below there is nothing alarm, it is inviting and focuses on the town. When someone click this link they will then trigger the tracking pixels. This give you more control over the flow and allows you to see the increase in your analytics.
The Importance of Proper Tools:
SEMRush, Surfer SEO, TubeBuddy, and VidIQ:
To navigate the intricacies of AI-driven ranking algorithms effectively, it is critical to leverage powerful tools that can provide valuable insights. SEMRush, Surfer SEO, TubeBuddy, and VidIQ are prominent examples of such tools that can help optimize content and maximize visibility. These tools offer features like keyword analysis, competitor research, content suggestions, and performance tracking, empowering users to stay ahead of the competition and ensure their content is optimized for the algorithms.
The following are the tools we use at Evolution Media Group in our day to day operations. There is not a Youtube content creator who does not use these same keyword research tools. To rank you need to understand Youtube's algorithm. Leverage these tools to help do your Youtube SEO work and get the Youtube ranking results you desire.
We also put them on a page so you can book mark it. https://www.theevolutionmediagroup.com/systems
TubeBuddy
Easily optimize your videos to help them jump to the top of relevant searches with SEO Studio. Tube Buddy's advanced AI will help you create, manage, and grow your channel confidently with tools built for Creators like you. This is one of the keyword research tools we use on our one Youtube Channels
With tools like Keyword Explorer, SEO Studios and Tag Suggestions you will transform your Youtube channel. Learn About TubeBuddy
VidIq
Data that is usually stored deep within YouTube Analytics is instantly at your fingertips with vidIQ’s Scorecard. It helps you quickly gather data to give you a top-level view of how your own or other videos are performing - as well as those of your competitors. Key data points are color-coded to quickly show you what’s working - and what you need to fix. This is another great tool for ranking videos.
Note: We use both VidIQ and TubeBuddy because we like certain things each one does, but having either one is critical.
SEMRush
Find the best keywords to supercharge your digital marketing strategy. Discover the organic and advertising value of any keyword based on search volume, intent, keyword difficulty, number of results, CPC, competition level, SERP Features, variations, and more.
PLUS, Site Audits, Local SEO, On Page SEO and so much more to help you with your digital marketing needs. We have tried them all and this is the best one we have found. While we use for everything, this is one of the most powerful keyword research tools on the market.
Surfer SEO
Surfer SEO is a great tool to track your content score. Their AI will guild you to to build proper blogs based on your keywords. Plus, it has a plagiarism checker and export has HTML or integrates with Wordpress.
Paste your Chat GPT output in here, optimize it and soar.
Chime IDX
Utilize the top IDX / CRM provider CHIME, to bring you the best IDX web solution.
Join our eco-system and use your site to maximize community visibility, learn how to generate leads and grow your business.
Learn from industry professionals about how to best use Chime resources, powerful SEO training, strategies to grow your business and how to use video on your website to generate dozens of leads on social media.
Conclusion:
The era of AI-driven ranking algorithms has brought both excitement and caution. Understanding the role of AI in search engine and video platform rankings is crucial for businesses and content creators looking to increase their online visibility. By utilizing powerful tools like SEMRush, Surfer SEO, TubeBuddy, and VidIQ, one can harness the power of AI and optimize their content effectively. However, it is essential to remember that AI should be seen as a valuable assistant, complementing human expertise rather than replacing it. Striking a balance between caution and optimism allows us to make the most of AI's capabilities while retaining the human touch that fuels creativity and innovation.
Do you need help with understanding Video, Digital and Social? Or, do you want to leverage a team? We have options. We offer Group Coaching and a Done For You Service. Visit https://www.theevolutionmediagroup.com/ to learn more.
I hope you put these Youtube SEO tips good use and you use them to grow your Youtube channel and help you on your video ranking journey. I can't wait to see your videos ranking and in the Google search results.
Johnny Mo
